As another Major League Baseball season gets underway, the way fans follow the game is evolving, with audio emerging as a central part of the modern viewing — and listening — experience, according to a new Insights piece from Audacy . But accessing the game looks different today compared to just a few years ago. Fans aren’t just watching anymore — they’re on the move, following in multiple ways. And that shift is creating a massive opportunity for audio. Today’s MLB fan is ra

When it comes to the most listened-to classic rock hosts in afternoon drive, iHeartMedia “Q104.3” WAXQ New York’s Ken Dashow is in a class all by himself. Dashow, who’s been with “Q104.3” since 1999 — three years after the station switched to a classic rock format — and who’s been heard on New York radio since 1980, has a commanding lead over the rest of  Inside Radio’s TOP 10  PM drive shows on classic rock-formatted stations in PPM markets. Based on cume delivery of persons

Spotify is making the case that audio is moving from the margins to the mainstream of media planning, arguing in a new report that marketers need to rethink how they value sound as consumer behavior shifts and new technologies reshape how people interact with content. In its “ Sound-On Era ” report, the company frames audio not simply as a listening format, but as a growing layer of engagement that cuts across music, podcasts, audiobooks and voice-driven experiences. The repo

NBC Sports is signaling it plans to do more in the podcast and digital audio space as it signs a deal with Triton Digital to leverage its hosting, monetization, audience measurement, and audience insights tools. “Podcasting continues to be an important and growing part of our broader digital audio strategy,” said Aileen Sokol, VP of Content Partnership Development at NBC Sports. “Working alongside Triton Digital allows us to better understand our growing audiences and deliver

Ad giant Publicis Media, the home of media buying shops including Starcom, Zenith and Digitas, sees sports playing a larger role in advertising and marketing. That has led to the purchase of sports agency 160over90 to create what Publicis says will be a global platform designed to connect brands to fans and audiences through unmatched technology, data, and scale across sport and culture. Financial terms of the deal were not immediately released, although the Wall Street Journ

iHeartMedia is elevating longtime executive Ann Marie Licata to CEO of its Multiplatform Group, the company’s largest operating segment, as it continues to align its leadership around growth across broadcast, digital, and data-driven platforms. Licata, who previously served as President of the Markets Group & Sales Operations, will now oversee a broad portfolio that includes the company’s Markets Group, its national radio networks, live events business, enterprise development

Since Nielsen’s March 4  announcement  to launch its mSurvey — which aims to modernize radio measurement and complement its traditional diary service by allowing respondents to report listening electronically on their smartphones — beginning with the Spring 2026 survey starting April 2, a great deal of research has been done in preparation for the move. “We’ve fine-tuned the instrument to focus on a mobile-first application,” Nielsen Audio Managing Director Rich Tunkel said d

Global consumer time spent with media showed only marginal growth in 2025, according to data released Tuesday in PQ Media’s 13th annual Global Consumer Media Usage Forecast 2026‑2030 , underscoring a shifting landscape in global media usage that industry analysts say will rebound in the coming years. The study found that overall global media usage, which includes both digital and traditional channels, rose only 0.3% in 2025 to an average of 57.65 hours per week (HPW), a sharp

Triton Digital says the iHeart Audience Network remained in the top spot in February, with 70.8 million average weekly downloads in the U.S. The exit of Audacy from the sales network ranker brought steps forward in the rankings for all the remaining sales networks in the ranking, with Audiobook advancing to second place with 16.6 million average weekly downloads in February. The Cumulus Podcast Network moved up to third, with 3.6 million. While Triton lost one publisher last

Skyview Networks has completed a significant ownership transition, with President, CEO and Chairman Steve Jones assuming full ownership of the company, effective immediately. In a memo to staff, Jones framed the move as a continuation of the company’s long-term strategy rather than a departure from it. “This transition further strengthens long-term direction and focus that ensures continuity,” he said, adding that Skyview’s leadership team and day-to-day priorities will remai