President Trump’s mastery of the manosphere of podcast hosts helped propel him to the White House last year. This year, Democrats swept the high-profile races on election night. Podcasting’s role may not have generated as many headlines, but an analysis by Edison Research reveals that candidates flocked to the medium again in 2025. “Candidates are investing significant time and effort into booking podcast interviews, and they are reaching an impressive number of listeners nat

The Alliance for Women in Media has announced that “TODAY” co-host Sheinelle Jones will sit down for a fireside chat with Katie Couric at the 2025 Gracies Leadership Awards taking place Tuesday, Nov. 18, at Tribeca 360° in New York City. Couric will receive the Gracies Icon Award at the annual celebration that recognizes women leaders across media and entertainment. “Sheinelle and Katie are two of the most respected voices in journalism, each using their platforms to inform a

Syndicated radio host Bobby Bones continues to build out his Nashville Podcast Network with a new show hosted by fellow radio personality Brooke Taylor, who alongside Pastor Mark Evans will offer listeners a weekly dose of faith-fueled conversations designed to inspire, encourage and uplift them. Taylor, who is the midday host on iHeartRadio Nashville country “The Big 98” WSIX Nashville, says their show won’t be afraid to go deeper. “We want to explore the real stories behind

The Trump administration has agreed to use emergency funds to partly cover Supplemental Nutrition Assistance Program benefits, but it could take “a few weeks to up to several months” before consumers begin seeing that money because of “procedural difficulties,” a U.S. Department of Agriculture official said in a court filing. The administration currently has about half — $4.65 billion — of the $8 billion needed to fully fund SNAP for November. With more than 40 million Americ

Podcasting’s unique mix of attention, trust, and authenticity continues to set it apart from other media, according to Acast’s latest  Podcast Pulse 2025  report. The global study — spanning listeners, creators, and marketers across 10 countries — concludes that podcasting’s power lies less in the size of its audience and more in the depth of its connection. Acast calls this dynamic “resonance” — or what happens when attention meets trust. “It’s no longer about how many peopl

Radio’s ability to shape consumer decisions depends less on reach alone and more on how well it’s integrated with other channels, according to a new global study from WPP Media and the University of Oxford’s Saïd Business School. The report, titled “ How Humans Decide ,” analyzes more than 1.2 million individual purchase journeys across 200 product categories in 47 countries. Its central conclusion: most consumers are not making decisions in the moment. Instead, they act on b

Podcast advertising continued its strong run into the second half of 2025, with total spending rising 26% year-over-year in the third quarter, according to Magellan AI’s Q3 Podcast Advertising Benchmark Report. The firm didn’t release total spending estimates, but it does say that after a modest start for the quarter in July and August, when spending actually trailed 2024 results, Magellan says spending accelerated sharply in September. That pushed total Q3 outlays 3% higher

Netflix is apparently looking at adding video podcasts from publishers other than Spotify, with which it announced a deal last month to feature a selection of shows on its platform. Netflix is reportedly also in talks with iHeartMedia to distribute some of its video episodes. While neither company has confirmed that,  Bloomberg  reports that similar to the arrangement with Spotify, Netflix is seeking exclusive access to the video episodes. That would mean hit podcasts like “

While it isn’t much of a surprise seeing adult contemporary out in front in four of the 20 non-embedded markets during Days 1 and 2 of Nielsen’s October PPM survey (covering Sept. 18-Oct. 15) — make that seven, adding soft ACs — the strength and endurance of sports stations at the top spot in four of these markets is another story altogether. Of course, it helps to have a very good home team, or two. That’s the case for Audacy’s WIP-FM Philadelphia and “97.1 The Ticket” WXYT-

Here’s the latest in retail strategy and spending: Walmart  continues to hold its position as the nation’s leading grocery retailer, according to new data from Numerator . The company captured 21% of total U.S. grocery spending for the 12-month period ended Sept. 30, 2025, consistent with its 21.1% share in 2024 and 21.2% in 2023.Numerator also reported that Walmart accounted for 26.1% of Supplemental Nutrition Assistance Program (SNAP) shoppers’ annual grocery spending durin