As digital platforms capture the vast majority of new ad dollars, advertisers who rely on outdated assumptions risk wasting budget and missing customers, according to Audacy SVP of Digital Sales Jenny Sutton. In a new Insights post , Sutton outlines several persistent digital marketing myths that continue to limit performance for local and regional businesses. Among the most common missteps is the belief that launching a website or social profile alone will drive traffic. Sut

In a medium where so much focus is placed on what the next hot podcast will be, Oxford Road is celebrating the old guards in its latest ranking of which shows are top performers when it comes to actually selling products for advertisers. Those “OG” podcasts — those that began publishing before March 2020 — are still outperforming many newer shows, according to Oxford Road. Using ORBIT, its Oxford Road Benchmark Intelligence Tool, which matches up shows with sales data, Oxford

Nielsen is pushing back against Cumulus Media’s attempt to secure emergency contract relief, telling a federal judge the broadcaster is trying to use antitrust law to force Nielsen into a rewritten ratings deal at half price — terms the measurement giant says it never offered and cannot sustain. In a filing in federal court in New York — filled with multiple redactions — Nielsen wastes no time framing its defense. It alleges Cumulus Media wants to renew its contract with Niel

Recent figures released by the   Out of Home Advertising Association of America   show that total OOH ad spend grew 3.2% during 2025’s third quarter, passing its growth in Q1 (2%) and Q2 (3%) and the first half of the year’s +2.6%.  The OAAA shows the growth was clearly driven by digital out-of-home advertising, with spend up 11.6% in Q3 2025, accounting for 35% of sales for the quarter. Digital also saw greater gains than either of the year’s first two quarters, when spend w