Podcast advertising regained some momentum in May after April’s pullback, with the top 10 advertisers increasing their combined spend 7.6% month-to-month to $31.2 million according to Podscribe. Notably, every advertiser in the top 10 increased spending during the month, a sharp reversal from April when many major buyers were trimming budgets. New data from Podscribe shows Shopify retaining the No. 1 spot for a second consecutive month, increasing its estimated podcast ad spe

More urban adult contemporary listeners in the U.S. are catching “The Wave” than any other station in the format, as Audacy’s “94.7 The Wave” KTWV Los Angeles tops Inside Radio’s TOP 10 ranking of urban AC stations, based on weekly cume delivery of persons 6+ during Nielsen’s winter 2026 wave (January-to-March three-month average). KTWV, also known as “The Soul of Southern California,” delivered a 1.7 million cume during Q1 2026 as it celebrated its 13th year in the format. I

Americans are feeling somewhat less pessimistic than they were at the end of 2025, but most households remain financially strained and are largely holding spending steady, according to Horizon Media’s latest Consumer Pulse report. The report, based on surveys of 5,000 U.S. adults in late 2025 and 2,000 adults in early 2026, found that 47% of Americans remain financially stressed, a figure unchanged from the previous quarter. Among the key findings: 47% are financially stresse

Higher gas prices may be pressuring consumers, but marketers still believe there are sales to be had. And that has had a positive impact on spending. U.S. advertising grew 1.9% in April compared to a year earlier, according to data from Guideline. It marks four consecutive months of year-over-year increases in ad spending. Spending increases were concentrated among the biggest spenders during April. The data shows top ten ad category spending grew by a combined 4.6% from a ye