Shopify Stays On Top As Podcast Ad Spending Climbs Again In June.

Podcast advertising maintained its momentum in June as several major brands increased spending and a wave of new advertisers entered the monthly rankings, underscoring the medium’s growing appeal across a broader range of industries.

New data from Podscribe shows Shopify holding onto the No. 1 spot for a third consecutive month, increasing its estimated podcast ad spend 17% to $5.7 million. Shopify continued to cast one of the widest nets in podcasting, advertising across 2,211 shows, with nearly half of its ads delivered as host reads.

The overall market also continued to strengthen. The top 10 advertisers combined spent $32.4 million in June, up from $31.2 million in May, marking the second consecutive month of growth following April’s pullback.

One of the biggest moves came from Mint Mobile, which jumped from No. 4 to No. 2 and increased its spending 32% to $4.8 million. The wireless provider continued to emphasize broad reach, advertising across 1,729 podcasts while relying on host-read ads for just 18% of its placements.

BetterHelp slipped one position to No. 3 as its estimated spend declined 4% to $4.2 million. It tied Quince, which also spent $4.2 million, although Quince posted a 3% increase from May. The two advertisers continue to represent contrasting approaches to podcast marketing: BetterHelp delivered 60% of its ads as host-read spots, while Quince remained one of the medium’s strongest believers in host endorsements, with 86% of its advertising read by podcast hosts.

Several newcomers reshaped the lower half of the rankings.

Google Chrome debuted at No. 5 with $3.4 million in estimated spend, making it the highest-ranked newcomer of the month. The campaign reached 1,468 shows and relied almost entirely on announcer-read advertising, with no host-read placements.

Wayfair climbed from No. 10 to No. 6, increasing spending 15% to $2.1 million, while PrizePicks held a top-10 position despite a 14% decline in spending to $2.1 million. Even with the decline, PrizePicks continued to lean heavily on host-read advertising, with 94% of its placements delivered by podcast hosts.

The rankings also welcomed several first-time entrants. Hims & Hers debuted at No. 8 with $2.1 million in spending, while SimpliSafe entered at No. 9 with $1.9 million. Starbucks rounded out the top 10 after posting the month’s largest percentage gain, increasing podcast spending 149% to $1.9 million.

The June rankings also reflected the continued dominance of sports programming as an advertising destination. Six of the top 10 advertisers identified sports as their primary podcast genre, a trend Podscribe attributes to heightened listener engagement surrounding major events including the NBA Finals, the FIFA World Cup, the Stanley Cup Final, and the U.S. Open.

At the same time, advertisers continued to pursue distinctly different buying strategies. Shopify, Google Chrome and Mint Mobile emphasized reach through campaigns spanning more than 1,400 shows each while relying relatively little on host-read advertising. By contrast, Quince, PrizePicks and Hims & Hers continued to concentrate on host endorsements, with host-read shares ranging from 84% to 94%.

The growing diversity of advertisers also remains a defining theme. June’s top 10 includes companies from e-commerce, wireless, mental health, retail, technology, home furnishings, sports betting, telehealth, home security and food service, reflecting podcasting’s continued evolution from a direct-response channel into a mainstream advertising medium.