iHeartMedia Recognizes International Women’s Day With ‘SeeHer Hear Her’ Special.
iHeartMedia partners once again with SeeHer for the third annual “iHeartRadio SeeHer Hear Her: Celebrating Women Who Make Music and Culture” in honor of International Women’s Day.
The special event will highlight successful and influential female artists in music through in-depth interviews with Gloria Estefan, joined by her daughter Emily Estefan, along with Lainey Wilson, Latto, and others during a live one-hour special that will stream on iHeartRadio’s YouTube and Facebook pages on March 8 at 8pm (ET) and available on demand through March 14.
“At iHeartMedia we are passionate about having women in the industry represented and heard,” Executive VP/Chief Marketing Officer Gayle Troberman said in a release. “This is why we are thrilled to partner with SeeHer for the third year in a row on International Women’s Day to produce a special that not only shares the incredible, eye-opening stories of leading women in the music industry but will also inspire other women to take that leap and pursue a career they are passionate about.”
In addition to interviews with the Estefan’s, Wilson, and Latto, the special will feature successful women throughout the entertainment industry. The video-streaming broadcast will also recognize the 50th anniversary of hip-hop and highlight emerging female talent from SeeHer’s new artist accelerator platform, Hear Her Music, in partnership with Breakr.
The celebration started on Wednesday, March 1 with a week of promotions to mark International Women’s Day across 660 iHeartMedia broadcast stations in every format, on social media platforms, and on iHeartRadio's most popular podcasts.
On March 8, from 5-6pm local time, iHeartMedia broadcast radio stations will devote an hour to playing the biggest hits and new music from today’s female artists and offer special playlists on the iHeartRadio App. The celebration will culminate that evening with the hourlong special.
“Music has the power to influence, connect, and inspire in a way that few things can. We are honored and excited to join iHeartMedia again to amplify the voices of women in music because our work is not done yet,” SeeHer President Christine Guilfoyle remarked. “A recent report showed that, of popular music, less than 23% of artists, 14 % of songwriters, and 4% of producers were women. We are working to increase the percentages of women in front of and behind the mic because we all benefit from inclusive representation and authentic storytelling.”