Google US ad revenues are projected to decline 5.3% in 2020.


Google's net US digital ad revenues will decline this year for the first time since eMarketer began estimating ad revenues at the world's leading digital publisher in 2008. We forecast that Google will bring in $39.58 billion in US digital ad revenues excluding traffic and content acquisition costs (TAC and CAC) this year, down 5.3% from 2019. This represents a downward revision of more than $7 billion from our early-March forecast, which was created prior to the pandemic-related economic slowdown in the US.


Full story at businessinsider.com.

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