Netflix Expands iHeart Partnership, Will Stream ‘The Breakfast Club’ Live.
- Inside Audio Marketing

- 4 hours ago
- 3 min read

Netflix is giving “The Breakfast Club” a visual platform after the syndicated radio show emerged as one of the company’s most successful podcast titles. Under a deal with iHeartMedia, the show, led by Charlamagne Tha God will live-stream to Netflix users worldwide in what is described as an “evolution” and “additive experience” of the top-rated radio show.
“’The Breakfast Club’ has always been at the center of culture, breaking artists, shaping conversations, and reflecting real life in real time,” iHeart CEO Bob Pittman said. “Taking this show live every day to a global audience on Netflix is a powerful example of how we’re expanding the reach of our biggest brands while giving audiences entirely new ways to experience them. Whether it’s morning in NYC or the afternoon in London, the conversation is live and reaching the world in real time.”
Beginning June 1, “The Breakfast Club” will air simultaneously as a live video show on Netflix each weekday as it airs on radio stations around the country. The big difference is Netflix subscribers won’t need to sit through ads. While the radio broadcast will continue to include traditional commercial breaks, on Netflix those breaks will be filled by exclusive bonus segments, behind the scenes moments, extended discussions and original content—resulting in nearly three continuous hours of programming each day.
“The media landscape will always evolve, but one thing consistently cuts through: live programming. That’s a big reason ‘The Breakfast Club’ has sustained its reign for so long,” said Charlamagne. “We’re building something powerful — real time conversation, real community, on a global scale. The future belongs to those who can see what’s possible—and trust me, the vision for The Breakfast Club and Netflix is crystal clear.”
This expansion builds on iHeartMedia and Netflix’s previously announced exclusive video podcast collaboration, unveiled in December. Samba TV says iHeartMedia ranked No. 1 by both total views and total minutes consumed and “The Breakfast Club” ranked No. 1 by total views. Despite “The Breakfast Club” originating as a morning program, only 10% of its on-demand Netflix viewing has been in the early morning. Instead, Samba says nearly half — 44% — occurs during daytime or primetime hours.
“The Breakfast Club has been a cultural staple for years, and we’re thrilled to make it our first daily live morning show on Netflix,” said Lauren Smith, Netflix VP of Content Licensing and Programming Strategy. "Every weekday, members can drop into nearly three hours of live, unfiltered conversation, plus exclusive moments they won’t hear anywhere else. It’s a big step forward in how we bring culturally defining audio first franchises to life for Netflix audiences around the world, and we’re excited to deepen our partnership with iHeartMedia.”
Launched in 2010, “The Breakfast Club” will continue to be hosted by Charlamagne Tha God, DJ Envy and Jess Hilarious. The show originates from iHeartMedia’s “Power 105.1” WWPR-FM New York and its audio-only rights and distribution will continue to be syndicated by Premiere Networks. The show currently airs on more than 100 radio stations nationwide.
During a panel discussion at the Possible 2026 conference this month in Miami, Charlamagne said that podcasting and digital platforms are all natural outgrowths of the radio show.
“They’re all fruit of the tree of radio,” Charlamagne said, saying his focus is on expanding content’s reach. “You have to meet people where they are,” he said.




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