Fitness Tracking App Strava Moves To Make Podcast And Streaming Audio Listening Easier.
In what could be a boost for health and fitness podcasts, the exercise tracking app Strava is moving to make listening to podcasts, music and audiobooks easier. Strava has announced a new integration with Spotify that will allow listeners to play, pause, resume, skip, and browse Spotify content from the record screen on Strava. This new integration removes the need for Spotify users to switch between apps and allows them to easily tap into the motivation that gets them moving.
“Over time, the consumption of music has evolved dramatically from CDs to streaming, which has opened the door for audio to inspire us in ways it couldn’t before,” said Mateo Ortega, Strava’s Vice President of Connected Partnerships. “We’re excited to partner with a global leader like Spotify to seamlessly integrate music and movement on the platform. This new feature further solidifies Strava’s position at the center of connected fitness and continues to demonstrate the power of the global community of active people on Strava,” he said in the joint announcement.
Under the alliance, Strava is taking over Spotify’s popular Workout playlist starting April 20.
“One of our biggest goals at Spotify is to be everywhere our listeners are—whether that’s on a run, in the gym, or anyplace in between,” said Ian Geller, VP of Business Development at Spotify. “This integration with Strava is another way we’re moving with our listeners and allowing them to seamlessly connect to the music and audio they love.”
Strava is used by more than 100 million people worldwide. It allows people to track their physical activity with an app that also includes social network-like features that allows runners, cyclists, hikers, walkers and other active people to connect through their favorite sports. Strava earlier announced an integration with Snap.