Xperi’s DTS AutoStage Reaches 10M Vehicle Milestone.

Xperi subsidiary DTS said Monday at CES 2025 that its DTS AutoStage platform is now integrated into more than 10 million vehicles worldwide.

That includes vehicles across 146 nations, with more than six million in North America utilizing both DTS AutoStage and HD Radio. The DTS AutoStage platform for the connected car combines linear broadcast with IP-delivered content in a unified, user-centric experience.

“Our goal for DTS AutoStage has always been to enrich the in-cabin entertainment experience by offering personalized discovery that extends well beyond a basic screen display,” says Jeff Jury, Xperi’s Senior Vice President and General Manager of Connected Car. “By prioritizing easy discovery of the multitude of content and formats consumers demand, our platform equips automakers with the agility to transform customer entertainment experiences and build deeper, more engaging relationships.”

A recent consumer survey on the connected car from DTS found that audio remains key to consumers who view their vehicles as a “third space,” and 62% say they would not even consider buying a vehicle without the availability of AM/FM radio.

Aside from its affirmation of audio (88% of respondents said they listen to audio in the car) and the continued relevance of AM/FM radio, the report — “Vehicle Ownership and its Role as a Third Space: Alive, Well and Enduring” — also sees video on the rise: 47% of survey respondents say they watch video in the car, mostly when parked, with most video sessions under 20 minutes and primarily short-form video.

“The increasing adoption of DTS AutoStage is not surprising given the evolution of the vehicle as something beyond just a mode of transportation for owners,” Jury said. “As the battle for the dashboard continues between big tech and automakers, our data gives potent evidence that today’s car buyers are looking for the kind of next-generation entertainment in their vehicles that DTS AutoStage delivers, while giving automakers the opportunity to own the customer experience, access engagement data, and deliver a personalized infotainment system.”