Why Podcasters Are Essential To Your Influencer Marketing Efforts.

When you hear the term influencer marketing, most people think of YouTubers, Instagram-mers and, more recently, TikTokers who partner with brands to promote products and services for compensation. However, brands could benefit from breaking out of this stereotype and looking beyond the usual suspects. AdAge says podcast partnerships should be a part of any robust influencer marketing strategy.

Read the full story at adage.com.