Washington Post Taps Triton Digital To Power Its Podcast Strategy.

The Washington Post has announced a new agreement with Triton Digital. Under the agreement, Triton will power The Post’s digital audio strategy including podcast, monetization and measurement.

“At Triton, we look forward to supporting The Washington Post as they expand their digital audio presence,” CEO John Rosso says in the announcement. “This partnership reflects the power of Triton’s technology and our commitment to helping premium publishers grow and monetize their audio strategies at scale.”

The collaboration will see The Washington Post leverage Triton’s podcast solutions, including its Triton Ad Platform, Triton Audio Marketplace, Demos+ audience targeting solution, and Podcast Metrics measurement platform. The Post’s goal is to enhance its reach, deliver premium audio experiences, and unlock new revenue opportunities across its portfolio of news and storytelling content.

The Washington Post podcasts include its daily new series “Post Reports” and “The Seven,” as well as weekly shows like “Impromptu” and “Try This.”