While there's no snow in the forecast in Panama City, FL, iHeartMedia flipped the switch early on holiday music at WFLF, reborn as “Christmas 94.5” this morning. The format replaces its news/talk station branded as “WFLA,” which moves to a pair of Panama City-licensed translators – W242BF at 96.3 FM and W273DU at 102.5 FM – which had served as additional signals for iHeart's country station WPAP, still heard on 92.5.
“The big guy really gave residents of our area a great gift,” iHeart Panama City Senior VP Programming John Lund says. “This area has been through the ringer over the last three years, so I feel some around-the-clock Christmas cheer will be much welcomed by radio listeners in the Panhandle.”
WFLA's mostly-syndicated talk schedule, including Preston Scott, Clay Travis and Buck Sexton, and Todd Schnitt, continues unchanged on its new frequencies.
Santa Claus could not be reached for comment.