VSiN Forges New Partnership With Interstate 15 Sports & Entertainment.

Sports betting network VSiN has entered a strategic partnership with Interstate 15, a sports and entertainment marketing agency founded by industry veterans Jason Gastwirth, Jamie Fritz, and Greg Cannon.

According to a news release, “the collaboration marks a pivotal moment in VSiN’s journey as it expands its influence within the rapidly evolving sports entertainment landscape.”

“We’re excited to leverage this partnership to enhance VSiN’s brand and further accelerate our growth,” said VSiN President and Chief Business Officer Brian Musburger. “With Jason’s vast understanding of entertainment strategy and his relationships in Las Vegas, Jamie’s connections to sports legends and Greg’s track record creating, launching and building brands, Interstate 15’s proven expertise will help VSiN tap into the cache and star power that make Las Vegas the entertainment capital of the world.”

Las Vegas-based Interstate 15 provides entertainment brand strategy, marketing, and management expertise. It will help refine VSiN’s with brand positioning, the development of a distribution strategy, and supporting partnership development.

“We are thrilled to partner with VSiN and leverage our combined strengths to create a unique and compelling experience for sports enthusiasts and bettors alike,” said Cannon, an Interstate 15 co-founder.

VSiN says the move is part of a broader strategy to go beyond sports betting to sports entertainment as a whole. The company, founded in 2017 by a group including Musburger and Bill Adee, says it will continue to deliver sports betting content as it pursues opportunities for growth and audience engagement.

VSiN is a company on the move as of late. Last month it named Key Networks its official ad sales representation partner, with plans to connect brands and agencies with VSiN’s audio content. VSiN has also launched a new programming lineup to coincide with the 2024 football season.