Mediapost reports that the U.S. ad economy grew 2.7% in September, marking its second consecutive month of expansion since the effects of the COVID-19 pandemic sent it into decline in March, according to SMI. The expansion indicates sustained growth for the U.S. ad economy and affirms industry forecaster projections that the ad recession would bottom out during the second quarter and that ad spending would once again begin to expand in the third quarter.
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