The U.K. podcast production and marketing firm Earworm Podcast Agency is making the jump in the U.S. market. It is a move to go where the dollars are, quiet literally, as it points out the American podcast market is projected to reach $4 billion this year, offering what Earworm says is a “substantial opportunity” for businesses to capitalize on the growth.
“As we gear up to introduce Earworm's cutting-edge podcast services to the U.S. market, we're witnessing a paradigm shift in corporate marketing strategies,” said Ben Farley, cofounder of Earworm. “More and more businesses are reallocating substantial portions of their marketing budgets to embrace podcasting as a pivotal element of their digital content ecosystem. This trend is underpinned by compelling market data indicating a surge in podcast listenership, with a remarkable correlation between podcast engagement and consumer conversion rates.”
Founded in Bristol, England last year, Earworm positions itself as a podcast agency that offers a holistic approach, by providing end-to-end podcast production, marketing, and PR for brands, influencers, and businesses. “At Earworm, we're poised to leverage our expertise in crafting auditory content that not only enhances brand authority but also strategically drives listener-to-customer conversions,” Farley said in the announcement.