Triton Digital is introducing a new tool into its Omny Studio that will make it easier to determine how many listeners to a podcast are unique to a particular show or are shared across other programs in a publisher’s network. The Shared Listeners tool is geared to helping publishers make more informed decisions around their cross-promotional strategies by allowing them to evaluate, identify, and leverage the shows in their library that are attracting the most new listeners.
“The ability to compare and contrast listeners across two or more programs or networks for the first time will provide our users with invaluable and informative insight to support their programming and promotional strategies,” said Sharon Taylor, Managing Director at Triton Digital.
According to Edison Research, 54% of podcast listeners discover new shows to listen to from advertisements that run in other podcasts and audio programs.
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