top of page

TikTok, iHeartPodcasts Expand Podcast Network.

9 minutes ago
2 min read

TikTok and iHeartPodcasts are adding three more creators to their growing podcast partnership, expanding a network designed to turn short-form video personalities into long-form podcast hosts. The latest additions bring internet culture, sports and fashion into the mix as the companies continue building a bridge between TikTok's creator community and iHeartMedia’s podcast business.


The new shows will debut between late October and December, joining a network that launched in March with the goal of helping popular TikTok personalities reach audiences beyond their social media feeds.


First up is “Oh My Kosh with Hannah Kosh,” premiering Wednesday (Oct. 28). The weekly podcast will explore the stories behind trending internet conversations, from influencer relationships and pop culture controversies to music releases and entertainment news. Kosh, who describes herself as an internet historian, will bring context and commentary to the topics dominating social media.


On Nov. 5, the network will launch “Born to Become with Diana Flores,” hosted by the two-time flag football world champion and quarterback of Mexico’s national team. Flores, who also serves as a global flag football ambassador for the NFL and International Federation of American Football, will interview athletes, entrepreneurs, entertainers and business leaders about the challenges and turning points that shaped their careers.


The third addition, “Caroline’s Closet,” premieres Dec. 10. Hosted by fashion editor, author and digital creator Caroline Vazzana, the series will take viewers and listeners inside guests’ closets for conversations about personal style, identity and the stories behind their clothing.


“These new shows bring distinct voices to the TikTok Podcast Network as we continue to expand the range of original programming available to listeners and viewers,” says iHeartPodcasts President Will Pearson. He says the three hosts bring established followings that can help audiences develop deeper connections with their favorite creators.


The additions mark another step in the partnership’s effort to convert TikTok’s ability to generate discovery and engagement into sustained podcast listening.


“TikTok is where audiences discover what’s next, and we’re dedicated to building partnerships that help creators unlock new audiences and extend their voices beyond the feed,” says Dan Page, TikTok’s head of global media and licensing partnerships. Page says the collaboration is intended to help creators grow as storytellers and entrepreneurs. “Together with iHeart, we’re turning digital discovery into lasting, sustainable opportunities for these incredible voices,” he says.


TikTok struck a multiplatform partnership with iHeartMedia last November. It is a joint effort that will bring TikTok creators into iHeart’s ecosystem. The collaboration includes the March launch of the TikTok Podcast Network, which will eventually feature up to 25 new podcasts hosted by TikTok creators, as well as a national broadcast and digital radio station, and a series of live event integrations. GEICO signed on as the network’s exclusive launch partner.


The lineup already includes “Sports Slice” with Tim Martin, “The Clifford Show” with Clifford Taylor IV, “Suite 305 with Lele Pons” and “Delivering Happiness” with Nick Turturro.


All network podcasts are published by iHeartPodcasts and distributed through the iHeartRadio app and other podcast platforms. Clips, highlights and behind-the-scenes content are also shared on TikTok, giving the shows a promotional connection to the platform where their hosts built followings.

 
 
 

Comments


bottom of page