Katz Analytics Links Radio Ads To Website Visits.

A summer 2026 radio campaign for an experiential brand generated more than 16,000 radio-attributed website sessions, according to a new analysis from Katz Radio Group. The campaign also was associated with more than 100 checkouts and over 260 modeled purchases, offering an example of how radio advertising can drive measurable digital activity beyond traditional awareness metrics.

The campaign’s 15- and 30-second radio spots reached nearly 10,000 unique website visitors during the tracking period, according to Katz. Across 82 radio spots, the analysis estimated 1,410 product views, more than 100 checkouts and over 260 modeled purchases.

The findings illustrate how radio exposure can be connected to consumer activity at multiple stages of the online shopping journey, from visiting a website and exploring products to moving toward a purchase.

Katz Analytics, powered by Magellan AI, measures radio’s contribution to digital engagement by examining website activity alongside the timing of radio campaigns. The approach gives advertisers another way to assess audio’s role in their broader marketing strategies and evaluate performance beyond audience reach and brand awareness.