Study: Most Podcast Listeners Want New Episodes Several Times A Week.

Podcast audiences aren’t just loyal — they’re hungry for more. The latest edition of The Podcast Study from Point-To-Point Marketing and Strategic Solutions Research shows that listeners want their favorite shows to publish often, with 70% saying they prefer new episodes at least a couple of times a week, and one in four wanting them every day.

“For podcasters, cadence is a critical part of the relationship,” said Hal Rood, Partner at Strategic Solutions Research, during the study’s webinar presentation last week. “To the extent that you can become part of someone’s daily habit, that’s really powerful. Even if you’re dropping a couple of episodes a week, that’s the cadence that most podcast users want.”

Rood noted that frequent releases can help shows become embedded in listeners’ routines — much like brushing teeth or checking the news. “We’ve known for a long time that if you can become a brand people consume every day, that’s powerful,” he said.

Tim Bronsil, CEO of Point-To-Point Marketing, emphasized that regular publishing isn’t just a scheduling tactic — it’s part of how audiences form emotional and habitual bonds with a show. “Publishing consistently isn’t just a scheduling decision,” said Bronsil. “It sets the tone for how your audience builds a relationship with you.”

The study suggests this regular cadence also helps with algorithmic visibility. On platforms like Spotify and YouTube, consistent posting contributes to higher rankings and stronger listener retention.

While daily publishing may sound ambitious, the study indicates that even modestly increasing frequency can have a big payoff. The survey results show “a couple of times a week” was the sweet spot for nearly half of podcast users surveyed, suggesting that audiences value predictability and freshness over sheer volume.

“Even if you can’t publish daily, the goal should be to become part of the rhythm of your listener’s week,” Rood said.

Beyond release schedules, the researchers say cadence contributes to a larger sense of connection and loyalty.

“Every one of your listeners is so precious,” Rood added. “If you can just do simple things that don’t cost money — just a little more time — and bring that person through your funnel, they become a favorite.”

The findings are part of The Podcast Study, based on interviews with 1,200 U.S. adults ages 18–54 who listen to podcasts at least monthly. Nearly nine in ten respondents said they listen weekly or daily, reinforcing that for many, podcast listening has already become a routine — and they want their favorite shows to keep up.

Download The Podcast Study HERE.