Spot Ten: Verizon Wireless Top Gainer As Progressive Returns To Top.

Verizon Wireless was the biggest gainer on the latest Media Monitors Spot Ten list, which lists radio’s top advertisers based on play count.

The wireless carrier, with a spot total of 45,311, was up ten positions to No. 5 overall after being at No. 15 the previous week. ZipRecruiter, which climbed to No. 8 from No. 11, and Lowe’s, which rose from No. 13 to No. 10, joined Verizon Wireless among the brands on the rise.

Insurer Progressive reclaimed its familiar top spot on the overall list after yielding to The Home Depot a week earlier.

For the week of June 2-8, 2025, the top ten advertisers on Media Monitors’ Spot Ten list include: Progressive, The Home Depot, Upside, Wendy’s, Verizon Wireless, Morgan & Morgan, T-Mobile, ZipRecruiter, Grainger and Lowe’s.