Spot Ten: Babbel, ZipRecruiter, Audible Week’s Top Gainers.

Educational tools, employment services and wireless & internet services were among the big movers on Media Monitors’ list of top radio advertisers by spot count for the week of Dec. 23-29, 2024.

Babbel (38,525 spots) was the week’s biggest gainer, surging from No. 75 all the way to No. 10, while ZipRecruiter jumped from No. 23 to No. 9 and Amazon-owned Audible moved from No. 24 to No. 3.

Overall, the weekly chart showed that some mainstay advertisers held back from the prior week. Progressive, with a play count of 48,760 in the latest week, resumed its familiar No. 1 spot after finishing third in the prior week. And Lowe’s, which was first overall for the week of Dec. 16-22 with a whopping 70,094 spots, retreated all the way to No. 13 in the latest week with 35,927.

For the week of Dec. 23-29, 2024, the top ten advertisers on Media Monitors’ list include: Progressive, T-Mobile, Audible, Viome, Verizon Wireless, PayPal, Hims, eBay, ZipRecruiter and Babbel.