iHeartRadio Music Festival Adds LG Radio+ As National Partner.

LG Electronics is expanding its partnership with iHeartMedia through a national sponsorship of the 2026 iHeartRadio Music Festival, bringing its free, ad-supported LG Radio+ audio streaming service to the two-night event Sept. 18-19 at T-Mobile Arena in Las Vegas.

LG Radio+ will be featured at the iHeartRadio House of Music, a free mixed-reality experience outside the arena that will be open to the public from 4pm to 1pm PT both days. The activation will include interactive rooms inspired by artists performing at the festival.

DJ shoutouts at the House of Music will encourage attendees to scan a QR code for a chance to enter an LG sweepstakes. Fans unable to attend the festival can also enter through social and on-device digital channels. Prizes include LG OLED and QNED televisions, along with xboom Stage 501 and Stage 301 speakers.

The promotion adds a live-event component to LG's relationship with iHeartMedia, which was expanded earlier this year when LG Radio+ added more than 850 iHeartRadio live and digital-only stations, along with iHeartMedia's podcast catalog.

"Taking that connection into a live festival setting is a natural next step," said Matthew Durgin, VP of MS Content and Services at LG Electronics USA.

The LG Radio+ service is also receiving on-air and digital promotion across approximately 30 iHeartMedia broadcast stations in California, Arizona, Nevada and Utah through Sept. 19. The participating stations represent CHR, rhythmic CHR, AC, hot AC, country, hip-hop and alternative formats.

The station promotion extends the festival partnership into iHeartMedia's broadcast footprint, giving listeners in drivable markets a connection to the LG Radio+ brand even if they aren't attending the Las Vegas event.

"Our partnership with LG Radio+ has been a meaningful extension of iHeartRadio's reach, putting our content directly in front of LG Smart TV audiences," said Michael Biondo, President, Business Development and Strategic Partnerships, iHeartMedia. "Bringing LG Radio+ to the iHeartRadio Music Festival creates a full-circle moment, connecting the digital listening experience we have built together with the energy of a live event."

LG Radio+ is available exclusively on LG Smart TVs running webOS 6.0 and above. In addition to iHeartMedia content, the service includes more than 200 curated music channels from Stingray Music and hundreds of thousands of songs.

The sweepstakes will award 23 prizes. The grand prize is an LG OLED evo C6 65-inch TV valued at $2,699.99. Other prizes include two additional 65-inch LG QNED TVs, 10 LG xboom Stage 501 speakers and 10 xboom Stage 301 speakers.