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Seneca Women’s New Podcast Aims To Help Women-Owned Businesses Navigate Choppy Economic Waters.

Seneca Women, an online women’s rights community, launched the Seneca Women Podcast Network in January with the support of Procter & Gamble. Then in March it teamed up with the iHeartPodcast Network to co-produce and distribute a slate of women-focused podcasts. That’s led to the release of Made By Women, a new podcast that is on a mission to help female-led companies succeed.

“At a moment when businesses face some of the biggest challenges in recent history, we bring you inspiring stories, practical insights and shared learnings to help you successfully navigate today’s environment,” said Seneca Women co-founder and CEO Kim Azzarelli, who will host the show with former Obama administration official Sharon Bowen, who is also part of Seneca Women’s leadership team. Azzarelli said Made By Women will feature conversations with legendary entrepreneurs, up-and-comers, and everyday women in business who have found success in their own way. “Consider it your real-world MBA designed for the new now,” she said in the show’s preview.

Made By Women is the third podcast released as part of the Seneca Women-iHeartPodcast Network alliance. In April it debuted Here’s Something Good, a weekday morning five-minute podcast that is also hosted by Azzarelli. “Here’s Something Good is a short, daily show that offers inspiring stories, helpful tips and shared experiences to motivate and inspire you every day,” she explained. As part of the alliance, iHeart also co-produces Seneca Women’s podcast series Conversations on Power and Purpose hosted by Ambassador Melanne Verveer and Azzarelli.

Although women make up nearly half of podcast listeners, Azzarelli has said they see an opening since women’s voices are under-represented in the fast-growing podcast space. That message resonated with Procter& Gamble, which became a founding partner in the podcast effort geared toward amplifying women’s voices around the world. They then enlisted iHeartMedia, which has set a goal of investing half of its production on new shows and slates to come from diverse creators, including women, African-Americans and Hispanics.

The alliance also features a broadcast radio component for the Seneca Women-produced shows. Podcasts produced under the alliance will be part of the “Sunday Night Podcasts” series across iHeartMedia broadcast stations nationwide, exposing the stories to millions of radio listeners.

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