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Roku’s Largest Growth Quarter Is Good News For Radio’s In-Home Listening.

Streaming media platform Roku, which offers broadcast radio station streams via iHeartRadio, and TuneIn along with its video and TV offerings, ended 2020 with 51.2 million active accounts, a 39% year-over-year increase equaling a gain of 14.3 million accounts from December 2019.

The increase in accounts from the third quarter is approximately 5.2 million, the company’s largest quarterly growth to date, Variety reports.

Radio streaming platform apps available as Roku channels provide yet another in-home listening option for broadcast radio stations. In June, WideOrbit, which provides streaming services to numerous broadcasters, reported a 25% increase of radio listening on Roku.

Making broadcast content available wherever listeners are has long been a growth plan at iHeartMedia. Appearing on “Bloomberg Technology” on Bloomberg TV last May, CEO Bob Pittman says the company’s content is on more than 250 platforms including Roku, smart TVs, gaming consoles and smart speakers. This, he said, has allowed for enhanced engagement as well as a deepening of the listener relationship.

iHeartMedia has also utilized Roku for some if its special broadcasts, including “Global Goal: Unite For Our Future” which aired in June, and this month’s “ALTer EGO” virtual concert. Additionally, iHeartRadio holiday channels were featured on The Roku Channel’s “Winter StreamLand” initiative.

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