Getting on an airplane? You're less likely to see families doing the same. “Rather than jumping on a plane, train or boat, many consumers will be jumping in their cars or renting an RV and heading to state parks or campgrounds or the beach to relax and get away,” Grill manufacturer Traeger CMO Todd Smith told Adweek. But that's good for the ad business. "We’re expanding our presence in a few key regional markets," through radio and TV ad buys.
Read the full story at adweek.com.