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Religious Broadcasters’ Study Shows 36% of U.S. Adults Listen to Christian Radio.

“The State of Christian Media,” a just-released report from The National Religious Broadcasters in conjunction with Barna Group, includes results from a survey conducted among U.S. adults in February of this year showing that more than one in three (36%) listen to Christian radio.


NRB’s report finds that nearly six in 10 adults (58%) who identify as users of Christian media tune into Christian radio, while among heavy Christian media users, it’s nine in 10 (89%).


The study also finds that nearly seven in 10 users of at least one Christian media source (69%) are using both broadcast and digital media for Christian content. Overall, 61% of total U.S. adults report consuming Christian media in some form, whether through radio, television, podcasts, news websites, social media, or YouTube, with half of these users engaging with Christian content at least once per week.


A deeper dive shows that overall, Christian media users tend to be younger compared to non-users, with social media showing the broadest reach of all platforms. Usage of Christian social media accounts is highest among Gen Z respondents (64%), followed by Millennials (58%).


“This report confirms what many of us in Christian media have sensed for years,” NRB President and CEO Troy A. Miller says. “People aren’t just tuning in — they’re relying on Christian content to shape their worldview, strengthen their faith, and find direction in a world flooded with noise and uncertainty.”


In other findings, two-thirds of the total sample say Christian media is valuable (66%) and trustworthy (65%), while for Christian media users, those shares rise to 89% and 87%, respectively. “Encouragement” is the top reason users engage with Christian media, mentioned by 94%, while 64% of users say Christian media motivated them to vote in the 2024 Presidential election, a figure that increases to 90% among heavy Christian media users.


“Christian media is not on the margins, but a powerful force in the mainstream, bringing clarity to confusion, hope in despair, and truth amidst compromise,” Miller says. “If you’re a Christian communicator, know this: your voice matters. The people are listening. The culture is watching. And the Gospel remains as powerful and necessary as ever.”

 
 
 

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