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Regional Mexican ‘El Patron 96.7’ Is iHeart’s Second Spanish Language Brand In Atlanta.

After spending most of December as “Christmas 96.7,” iHeartMedia flipped WBZW-FM Atlanta to regional Mexican as “El Patron 96.7” last Thursday, adding a second Spanish-language music brand to its cluster. Before going all Christmas music, the 96.7 signal had been simulcasting Spanish CHR “Z105.7.”

“El Patron 96.7” is programming a mix of Banda, Norteño and Ranchera hits from such acts as Grupo Firme, La Adictiva Banda San Jose de Mesillas, Calibre 50, Los Dos Carnales, Banda MS and Christian Nodal.

“With the launch of El Patron 96.7, we are proud to continue the tradition of being the innovator and leader of Atlanta’s Hispanic media landscape,” said Orlando Rosa, Program Director for Z105.7 and El Patron 96.7. “With the rapidly growing Hispanic population in Atlanta, as well as emerging musical tastes, this move puts us in a position to super-serve all of our Hispanic listeners, advertisers and the community.”

The station's lineup includes Rico Hernandez (6am-noon), Gina Ulmos (noon-6pm), Luis Treviño (6pm-midnight) and Adrian Martinez (midnight-6am).

Classic Hip-Hop Bows In Raleigh

Meanwhile, in Raleigh, iHeartMedia launched classic hip-hop “95.3 The Beat” on the Clayton-licensed W237BZ and the Durham-licensed W236CA, fed by the HD2 channel of WDCG. Positioned as” Raleigh’s #1 For Throwbacks”, the station launched the day after Christmas playing 5,000 songs in a row commercial-free from such artists as Jay-Z, Usher, Beyonce, Eminem, Ludacris and Rihanna. The station said Monday that more programming details and a full programming line-up will be announced at a later date.

“With the launch of the new 95.3 The Beat, we are curating over 25 years of iconic music for the Raleigh community,” said A.J., Senior VP of Programming for iHeartMedia Raleigh. “95.3 The Beat will offer an engaging playlist that will energetically resonate with listeners across many generations.

“The Beat” was among a handful of post-Christmas launches that also included stations in Dayton, Bismarck, Roswell, San Jose, and Cape Girardeau and Raleigh.

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