RedCircle Taps Magellan AI To Bring Deeper Insights To Its Podcast Advertising.

RedCircle is stepping up its analytics game as it inks a deal to bring Magellan AI data into its podcast advertising platform. The collaboration expands RedCircle’s analytics capabilities with competitive intelligence, ad verification, and performance measurement across client campaigns.

“Partnering with Magellan AI strengthens our ability to provide advertisers with the transparency and insights they need to invest confidently in podcasting,” said Jeremy Lermitte, Co-Founder and COO of RedCircle. “With deeper analytics and market visibility, brands can better evaluate performance and optimize their spend — ensuring creators get credit and benefit from more targeted, data-driven campaigns that drive real results.”

The RedCircle Ad Platform (RAP) gives marketers access to host-read and programmatic advertising opportunities on podcasts. With access to Magellan’s data, RedCircle can now track podcast and YouTube ad activity in the U.S. There is also data allowing for competitive monitoring and airchecks to offer a clearer picture of ad placements and delivery. Magellan AI’s attribution tools also strengthen RedCircle’s measurement offerings. Advertisers on the platform can tap into reach analysis and performance benchmarks to better understand impact and refine campaign strategy.

“RedCircle continues to be a strong advocate for transparency in podcast advertising,” said Cameron Hendrix, CEO of Magellan AI. “We’re excited to support that mission with tools that help drive smarter planning, more accurate reporting, and better results for their creators and advertisers.”