Radio’s Unique Power In Mental Health Conversation.

Radio has long been about connection, a platform where communities gather, voices are heard, and important conversations take root. A new Audacy Insights report, “Together: How Radio and Brands Can Support Mental Health,” underscores how the medium is uniquely positioned to lead on one of today’s most urgent issues: mental health.

Through its year-round “I’m Listening” initiative, Audacy uses radio specials, social media, local events, PSAs, and its “We Can Survive” benefit concert to normalize conversations around mental health and suicide prevention. The campaign has raised more than $2 million to date and has featured names from Ed Sheeran and the Goo Goo Dolls to Kane Brown and Lewis Capaldi, alongside experts like Dr. Christine Yu Moutier of the American Foundation for Suicide Prevention.

“We believe talk can save lives,” Corey Crockett, Audacy’s Director of Programming, said in the report. “It’s our responsibility and an opportunity to talk about something we all experience.”

The study highlights how fans respond most strongly when trusted radio hosts or cultural icons open up about their own struggles. In Philadelphia, WTDY’s Bennett has become a relatable voice by candidly sharing his lifelong anxiety journey. “It’s ok to not be ok,” he reminds listeners.

Audacy also points to brand partnerships as a powerful piece of the puzzle. Nearly half of Gen Z consumers say they want to support companies that champion mental health — more than any other cause. Campaigns with Philadelphia’s Department of Behavioral Health to promote the 988 Crisis Line, and an online therapy brand that achieved 83% sponsor recall at We Can Survive, illustrate how advertisers can create meaningful impact while strengthening ties with audiences.

By pairing trusted voices, cultural fandom, and brand alignment, Audacy says radio can help dismantle stigma and connect listeners with lifesaving resources.