Even in tough times radio stations continue delivering for local communities. Cox Media Group adult R&B “Kiss 104.1” WALR-FM Atlanta partnered with The Warrior Alliance to fulfill the Christmas lists of ten families of military veterans through its second annual “Kiss Wish” program.
“It’s an honor to help provide for these families at Christmas time. To our sponsors, staff and especially our listeners, a big thank you from Kiss 104.1,” Director of Branding and Programming Terri Avery said in a release.
Meanwhile, the company’s Houston cluster held its 17th annual Radiothon Dec. 17-18 and raised $364,540 for Texas Children’s Hospital.
“After the crazy year we’ve had, it’s more important than ever for our stations to do everything within our power to give back to our communities,” Director of Operations Johnny
Chiang said in a release. “And thanks to our loyal and generous listeners, we did just that.”
In Chicago, iHeartMedia AC “93.9 Lite FM” WLIT-FM and “Rock 95.5” WCHI-FM raised more than $405,000 in support of the patients and families at Ann & Robert H. Lurie Children’s Hospital in Chicago. The 13-hour “Lurie Children’s Radiothon” was held Dec. 17.
“I am so proud of our iHeartMedia Chicago team, listeners, advertisers, and the Chicagoland community for stepping up during this very critical time to support Lurie Children’s,” President Matt Scarano said in a release. “This donation will provide life-changing support for so many patients and families in our local community and beyond.”
AC sister WASH Washington (97.1) raised more than $450,000 for Children’s National Hospital during its sixth annual “Wash-For-Kids Radiothon”
iHeartMedia classic hits “95.7 The Jet” KJR-FM Seattle raised more than $270,000 to benefit Seattle Children’s Hospital during its 18th annual “Bender’s Big Give” 13-hour radiothon.
“In the midst of one of the most challenging times in history, our audience came through again,” morning show host Bender said. “Thank you to our all listeners for helping us raise over $270,000 for the children in our community during these trying times.”
Looking ahead, modern rock brethren “Alt 104.5” WRFF Philadelphia will host a New Year’s Eve fundraiser featuring a virtual performance from Bastille on Thursday, Jan. 31. All ticket sales will support the Crew Nation/Music Forward Foundation, which is helping touring and venue crews who have been impacted by the pandemic. Fans are asked for a minimum $5 donation for access to the event.
“We’ve been missing concerts like crazy, and we’re thrilled to be able to come together virtually and safely to celebrate the promise of the new year with a band that’s so well loved here in Philly and around the world,” Program Director/midday host Amber Miller remarked. “It gets even better knowing that the event helps support live music crews who have been out of work through the duration of the pandemic with ticket sales benefitting Crew Nation.”
First IV Media AC KGAF Gainesville, TX (1580) received donations from two Secret Santa’s totaling $20,000, which is being distributed in $500 increments to 40 station listeners who call in explain their need for the gift. Many of the calls spoke about financial difficulties brought on by the pandemic, WFAA-TV reports.
“The need was certainly there this year, perhaps even greater than the years past,” station manager Steve Eberhart told the TV outlet.