Purpose Alone Doesn’t Drive Purchases, But It Can Be A Differentiator.

Adults in the US don’t place brand purpose among their top decision influencers when deciding which brands to purchase from, but when all else is equal, they’ll favor a brand for its purpose attributes, according to a study [pdf] from Ipsos. The survey found that trust in the quality of a brand is the most important factor in their decision of which brand to purchase from.

Read the full story at marketingcharts.com.