Progressive Insurance is launching a campaign this week that shows its characters in a timely new setting: working from home. The creative taps into more “funny because it’s true” insights from what many are experiencing in this new age of remote work, such as dealing with tech issues or a co-worker who mistakenly thinks they’re on mute. Additionally, Progressive is launching “Shower Sessions,” a new series featuring content from emerging musical artists. Part concert, part podcast, this music series hosted by St. Vincent spans genres, featuring Kassi Ashton, Donna Missal and Duckwrth. It highlights the shower as the natural sound booth of the home.
Details at mediapost.com.