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Progressive Insurance Hits The Accelerator On Radio Ad Weight.

Heading into the fall season, Progressive Insurance barnstorms back to the summit of radio’s top advertisers with 54,950 spots during the week of Sept. 12-18. That is more than four times as many spots as the ubiquitous insurance brand aired the week prior when it ranked No. 40. Progressive was radio’s second largest account during the first six months of the year.

The other big mover in the latest Media Monitors top ten is Lowe’s, which lunges 57-6 on the strength of 33,207 spots That is triple the 11,049 occurrences the home improvement retailer registered the week prior. Competitor the Home Depot is further down on the chart at No. 44 with 11,932 detections.

Language learning app Babbel also significantly increased its weight with 31,257 spot detections, about 10,000 more than in the previous week, allowing it to advance 18-7.

Sportsbooks allocate the majority of their ad dollars in the fall to coincide with football season and a trio of online gambling brands are scattered among radio’s top volume advertisers. However, the two largest dialed back their allocations compared to the week before, which was the lead-in to the start of regular season NFL games. Draft Kings is now No. 25 with 18,358 occurrences, down from 28,945 the week of Sept. 5-1, when it ranked ninth. FanDuel is No. 74 with 7,882 airings, down from 11,268 and a No. 52 rank. Caesars Sportsbook held steady at No. 86 with 6,816 spots.

For the week of Sept. 12-18, 2022, the top ten on the Media Monitors tally are iHeartRadio at 1, Progressive at 2, ZipRecruiter at 3, Indeed at 4, iHeartRadio Music Festival at 5, Lowe’s at 6, Babbel at 7, Swiffer at 8, Wendy’s at 9, and AutoZoneat 10.

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