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Podcast Ad Buyers Have Yet To See A Slowdown.

Advertising spend in general has been slowing down, as advertisers’ scrutinize their budgets amid rising interest rates, inflation and overall uncertainty around the economy. But podcast ad buyers have yet to see notable budget cuts from their clients. Four podcast ad buyers told Digiday their clients’ budgets are not getting slashed. Instead, they are continuing to see an increase in brands’ podcast ad spend.

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