With audio playing a more prominent role in today’s marketing plans, many of America’s biggest brands have turned to branded podcasts. Pepsi is the latest as it has teamed with iHeartMedia to launch a new podcast called Pepsi Coach’s Corner. The series is not about soda but rather success and sports as the podcast features interviews with renowned coaches.
Pepsi Coach’s Corner is hosted by Michael Rady, PepsiCo’s Vice President of Human Resources for the South Division. He will lead the conversations offering his guests’ lessons and insights on what it takes to succeed on both the physical field and in the career field.
Rady is no stranger to sports. He is the son of former Indiana Basketball Hall of Fame Coach Pat Rady. He says he was inspired by his father’s successful coaching career, and the podcast will follow Rady as he applies lessons learned from his father’s storied 50-years in coaching and how that has applied to his own career in human resources.
“Throughout my career, I have witnessed the intrinsic connection between leadership on the sports field (or court) and in business– that the concept of coaching is as important in any work setting as it is in sports,” said Rady. “We created the Pepsi Coach’s Corner podcast to serve as a resource for all levels of leaders, from early career to executive, human resources professionals, and sports enthusiasts alike.”
Among the guests lined up for the show’s first season are Marlins Manager Don Mattingly, Norfolk State University Men’s Basketball Head Coach Robert Jones, Norfolk State Head Coach and HBCU Co-Coach of the Year Robert Jones, Tampa Bay Lightning Head Coach Jon Cooper, former WNBA Champion and Current VP of Basketball Operations & General Manager of the Indiana Fever Tamika Catchings, Florida Gators Head Football Coach Dan Mullen, Indiana Fever Head Coach Marianne Stanley, and legendary sportscaster Dick Vitale.
“Partnering with iHeartRadio provided the perfect platform to share perspectives from respected coaches and leaders in sports and make them easily accessible to listeners at any time,” said Rady.