New York City radio stations from Audacy, Good Karma Brands, iHeartMedia, Mediaco, Salem Media Group, Spanish Broadcasting System, and Univision join together as The New York City Radio Committee to promote the power of radio.
The coalition, which is a subcommittee of the New York State Broadcasters Association, has developed a multi-media marketing campaign, “Fall in Love with Radio,” that will include radio messaging on more than 20 of the market’s most listened to stations. The campaign, which runs through November, also includes digital and social media marketing along with trade media. The focal point of the initiative will be a special emphasis on advertising agencies and businesses that purchase advertising.
Audacy New York Market President Chris Oliviero will serve as Chairman of the New York City Radio Committee.
“Radio has been and continues to be a critical and valued part of millions of New Yorkers’ daily lives. These iconic brands, from music to news to sports, provide the soundtrack of the city. This campaign offers a fresh, fun, and innovative approach to highlighting the efficacy of radio for media planners and advertisers,” Oliviero said in a release. “The collaboration of the city’s major broadcasters shows a clear commitment to our belief that local radio, consumed on FM or AM or streaming or in podcasts, is an essential tool in any overall marketing strategy in the media capital of the world.”
The creative used in the campaign was developed by Bandujo Advertising and Design of New York City.
“Our brief was to reinforce with a new generation of media planners and advertisers that radio is a fresh, vibrant media channel,” Jose Bandujo, Founder & Chief Creative Officer said. “Its popularity is booming, and it should be an essential element of their marketing strategies, to help them reach their customers. With millions of New Yorkers – across all ages and demographics – tuning in every week, we had a strong foundation and could back up any promise with incredible statistics. And, just like radio entertains people, we wanted to communicate those stats in an entertaining way.”
Bandujo continued, “Our answer was to create a persona for radio through a tongue-in-cheek dating profile. Then convey the many benefits of radio through its personality traits. The result is a campaign that delivers all the surprising stats and reasons to believe, in unexpected ways. Lots of fun. And lots to love."
The committee invites all radio stations licensed by the FCC in the New York City metro area to participate in the campaign.