New York Times Pushes Wirecutter Brand Beyond Podcasting With Radio Deal.

The New York Times is bringing “The Wirecutter Show” to broadcast radio. It has formed a partnership with American Public Media, which will adapt the weekly series for public radio. It will launch a weekly nationally syndicated program distributed by APM beginning in July.

Launched in 2024, “The Wirecutter Show” offers listeners a weekly dose of advice on how to make their lives better by offering clear, independent advice in their daily lives. From which stand-mixer will last a lifetime, to the best way to travel with pets, to figuring out if a smart lock is spying on you, co-hosts Christine Cyr Clisset and Caira Blackwell offer straightforward solutions based on years of rigorous and independent product testing by 175 Wirecutter journalists.

“Wirecutter has built its reputation by earning consumer trust through deep reporting, independent testing, and recommendations people can rely on,” said Cliff Levy, Wirecutter’s Deputy Publisher. “Bringing this work to public radio with American Public Media allows us to deliver trusted consumer guidance in a format that meets audiences where they are.”

For American Public Media, which already blurs the podcast and radio lines with shows like “Marketplace,” the alliance with the Times allows it to bring new programming to stations without a large investment. The challenges faced by local public radio stations due to the loss of federal funding may also make them more open to syndicated programming.

“Listeners trust local stations to deliver programming that genuinely serves their lives,” says APM President Chandra Kavati. “This collaboration with The New York Times on The Wirecutter Show brings that promise to life in a new way that is practical, credible, and built for the way people make decisions today.”

There is no word on any local stations picking up the show yet. But APM says its programming can be heard on 1,000 public media stations, reaching 15 million listeners each week.