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My Cultura And Sonoro Team Up To Launch Pop Culture Podcast ‘Becoming An Icon.’


Bad Bunny, Shakira, Jennifer Lopez, Daddy Yankee, and Selena Gomez. Those are some of the artists that will be focused on in the new series Becoming an Icon. Sonoro has teamed up with iHeartMedia’s My Cultura Podcast Network to launch the pop culture series that chronicles the lives and careers of the biggest Latino artists in Hollywood. Becoming an Icon is hosted by pop culture aficionados and real-life best friends Lilliana Vazquez and Joseph Carrillo.


“During my career in entertainment news, I’ve had the privilege of interviewing and reporting on many of our Icons, but ‘Becoming an Icon’ will take our listeners beyond those moments,” said Vazquez. “As a co-host, I’m excited to share a more personal and fresh take on the headlines that have shaped their careers, and as a producer, I’m thrilled to explore what keeps these Latinx Icons at the forefront of popular culture.”


Becoming An Icon debuts this week with an episode about Bad Bunny. Future episodes will be dropping every Wednesday.


“Latinos have always made such an incredible impact on the entertainment industry,” said Gisselle Bances, Head of the My Cultura Podcast Network. “I’m so happy we are telling their stories on this new podcast with Sonoro. It’s where pop culture meets cultura.”

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