The third season of “More Than That with Gia Peppers” has launched. The program, which airs on more than 100 Black-owned radio stations, was created through a partnership between Urban One and the ad agency dentsu. According to press materials, the first two seasons have resulted in more than $8 million invested in Black-owned media.
Dentsu, along with partners General Motors, Procter & Gamble, Kroger, and Mastercard committed to raising Black voices with the first-of-its-kind program that debuted in February 2021. “More Than That with Gia Peppers” has been broadcast on stations across the country via Urban One, the Spotset NABOB Radio Network, American Urban Radio Networks, and Café Mocha. The series also lives as a podcast available on all major streaming platforms.
The third season will build on the series' earlier reach, which had sponsorship messages performing above radio industry norms and, at times, outperforming 90% of radio ads, dentsu says in the release. The podcast also had 750 million impressions throughout the previous seasons and was celebrated with multiple awards, including the 2022 Adweek Best DE&I Podcast and Microsoft Global Social Impact Award.
“It’s an honor to return as the host and co-executive producer for a third season of More Than That,” Peppers remarked. “When Adweek recognized our show as one of the most important ones of the year, in a time with dozens of new podcasts starting every single day, it affirmed that all the hard work dentsu, Urban One, and our partners do is worth it. Inspiring and informing our listeners for two seasons has given me profound joy and I’m even more ready to dive deeper into conversations around wellness in all aspects of the Black community. For season three, we will add more conversations around mental health, financial stability, sustainability, environmental justice, and more.”
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