Molson Coors Makes Significant Marketing Changes To Match Where Consumers Are Spending Their Time.


The brewer is overhauling its marketing spending to push what is selling and cut back on what is not, while changing its media investments to match where consumers are spending their time. That means slashing its out-of-home and cinema budget, but pouring more into podcasts, gaming, social media and e-commerce as it deals with the pandemic.


Details at AdAge.com.

1 view