MediaCo Launches Political Ad Team To Reach Multicultural Audiences.

MediaCo has announced the formation of a 100-person political advertising team for the 2026 elections, focused on reaching multicultural audiences.

The company plans to leverage its owned-and-operated stations, affiliates, digital platforms, live news in most markets and live news coverage in every market digitally — along with its advanced data and analytics, and its exclusive partnership with the Do It Outdoors Media agency — to reach voters across radio, TV, streaming, and out-of-home platforms, with engagement in every local market, and special emphasis on markets in swing states.

“MediaCo’s 2026 Political Team underscores the company’s commitment to providing campaigns with the reach, intelligence, and influence needed to succeed in an increasingly diverse and dynamic electoral landscape,” the company says in a release. “MediaCo’s data-driven intelligence and cross-platform reach ensure campaigns can directly target and influence key voting audiences with unmatched precision.”

Citing a MillerKaplan report for New York covering results through July 2025, MediaCo shows it captured 44% of all political and advocacy revenue, generating seven-figure results.

“The 2024 election proved that multicultural audiences decided the outcome — and their influence continues to grow,” MediaCo CEO Albert Rodriguez says. “Hispanics, Blacks and Asians will be critical in the 2026 election, and MediaCo is the leader in reaching them. With our data and analytics, combined with our OOH capabilities through Do It Outdoors — including geofencing and shadow fencing — and our live news presence, we can identify, engage, and activate these voters like no one else.”

MediaCo’s just-appointed VP of Strategic Business Affairs, Tomas Regalado, adds, “Tapping into multicultural communities isn’t just about reach — it’s about trust and relevance. MediaCo has the local credibility and the national scale to deliver both. Winning campaigns begin with understanding people, not just demographics, and MediaCo has the trust of multicultural communities because we’ve been part of their daily lives for years — through local news, music, and culture. My focus will be on helping campaigns translate that connection into real results. We’re not just identifying voters — we’re moving them to action.”