Mattress Firm Jumps Up Weekly Spot Ten List; Progressive Still Tops.

Mattress Firm was the biggest gainer on Media Monitors’ latest Spot Ten list of top radio advertisers based on spot count, surging to No. 10 from No. 36 the prior week.

The increased use of radio advertising comes ahead of Mattress Firm’s Memorial Day sale, which just kicked off. The company was recently acquired by Somnigroup International, a deal that closed in early February of this year.

Macy’s was the only other new entrant in the top ten, climbing to No. 9 from No. 13 a week earlier.

Progressive (65,728) remained in its familiar spot atop the list for a 13th consecutive week. It was followed by Wendy’s (51,006), which climbed to No. 2 from No. 9. Upside, Discover and ZipRecruiter rounded out the top five.

For the week of May 5-11, 2025, the top ten advertisers on Media Monitors’ Spot Ten list include Progressive, Wendy’s, Upside, Discover, ZipRecruiter, Morgan & Morgan, T-Mobile, Grainger, Macy’s and Mattress Firm.