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Listeners Say They’ll Take Their Podcasts with Video.

According to Morning Consult, “podcasts in several genres, including sports, entertainment, comedy and pop culture, are increasingly utilizing visual media to market their brands, reach new audiences and generate additional revenue, said podcasters, production executives and media experts.” These efforts are seemingly fruitful, as more US adults surveyed said they prefer listening to podcasts with video (32%) than without (26%).

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