Libsyn Says Mobile Podcast Downloads Ticked Up Once Again In April.


Americans continue to be on the move more each month thanks to vaccines and re-openings, and that continues to have an impact on how they are accessing podcasts based on monthly data points released by Libsyn. It says 86.5% of all its downloads in April went directly to a mobile device, up from 86.2% in March and 85% in February.


At the same time, Libsyn says its desktop downloads numbers are shrinking. In April 13.2% of downloads to company-hosted shows went to a desktop computer compared to 13.5% in March and 14.7% in February. Downloads to smart speakers and gaming devices was essentially flat at 0.3%.


Among Libsyn-hosted shows, Walch said iOS had 4.4 downloads for each one on an Android device. VP Rob Walsh said on the company’s The Feed podcast that Apple accounted for six in ten of Libsyn downloads last month versus 13.7% for Spotify.


Overall, Walch said 61.8% of downloads to Libsyn-hosted shows were in the U.S. during April. That was up a half point from the 61.3% in March. The U.K. was second with a 5.4% share, followed by Canada (5.2%), Australia (3.6%), Germany 2.6%), Sweden (1.9%), Japan (1.1%) and Spain (1.0%).

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