Tinkercast, the children’s media company and podcast producer, is teaming up with Sony Music Entertainment to develop premium podcast content appealing to the growing kids and family-based audio market. Under the agreement, Sony Music will support Tinkercast’s rollout of new episodes and international versions of Tinkercast’s existing content, including its flagship Wow in the World series, and a new slate of shows that will begin to roll out later this year.
“When we launched Tinkercast and Wow in the World, we were driven by our desire as parents and media makers to engage kids beyond the screen, in conversations and in their future. As parents, we wanted our kids to feel agency in their world,” said Tinkercast CEO Meredith Halpern-Ranzer. “We are thrilled to be partnering with Sony Music Entertainment in order to amplify our mission and to bring beloved and new original content to families around the world,” she said in a statement.
Tinkercast was founded by media veterans Guy Raz of NPR’s How I Built This, Mindy Thomas of SiriusXM’s “Absolutely Mindy Show,” and Halpern-Ranzer with the Wow in the World podcast as its foundation. Since it launched in 2017, the podcast has become the number one podcast for kids and has been downloaded more than 100 million times.
“The team at Tinkercast inspires generations of kids and families every single day with their incredible breadth of educational and innovative content. We look forward to working with Guy, Mindy and Meredith to grow Tinkercast’s imprint globally and bring more new audiences to podcasting,” said Tom Mackay, President of Premium Content A&R at Sony Music Entertainment.
United Talent Agency (UTA) represented Tinkercast in the agreement.