Katz Media Group re-launches the Local Vote initiative in time for the 2022 midterm election cycle. Now in its third year, the comprehensive interactive guide helps campaigns navigate the current media landscape and can help local radio sellers target political ad dollars in their market.
“The guide puts a wealth of data at your fingertips to make informed media decisions and establish meaningful connections with local voters throughout the country,” a release read.
The Local Vote guide features details on the Gubernatorial and Congressional races for 2022; includes information on 2022 primary windows; offers current political leanings by state; media analyses covering traditional and digital media; and presents a deep dive into more than 250 local markets across the country, highlighting voters’ top media, radio formats, and genres by party affiliation.
For instance, among all voters, AC is to top format in 25 of the 50 U.S. states, including the entire west coast and Southwest portion of the country.
Democratic voters favor AC in the western portion of the country, throughout the industrial Midwest, and in the heavily populated states of New York, New Jersey, Connecticut, Pennsylvania, and Delaware. Democrats prefer urban-formatted radio stations in the South and Southeast. Republicans favor AC in 18 states – again mostly in the West and Southwest portions of the country, with Oregon being the only dissident along the Pacific coast, where Republicans prefer spoken word formats of news/talk/sports.
Looking at specific radio markets in some of the battleground states reveals that the top three formats for registered Democrats in Phoenix are AC (37%), classic hits (32%), and Spanish language (24%). Republicans in Phoenix list AC (37%), rock (31%), and classic hits (28%) as their top three formats. For both parties, news/talk is the fourth most-listened-to format.
Georgia is another battleground state for the U.S. Senate and in Atlanta, Republican voters tune into AC (38%), news/talk/sports (32%), and country (27%), while Democrats favor urban (44%), AC (26%) and news/talk/sports (25%).
In Pennsylvania, Democrats in Philadelphia list news/talk/sports (35%) as their most-listened-to format, followed by AC (31%) and urban (26%). News/talk/sports, rock and AC are the top formats for Republicans in Philly.
CLICK HERE to view the interactive map.