iHeartMedia Partners With Whalar Group To Enhance Creator Marketing Opportunities.

iHeartMedia has announced a strategic partnership with Whalar Group, a top global Creator Company, aimed at providing creators and marketers with expanded avenues to reach audiences. This collaboration will leverage iHeart’s extensive platforms — including podcasts, broadcast radio, digital media, live events, and social channels — to effectively connect brands with creators.

As part of this alliance, iHeartMedia will help creators broaden their reach beyond social media, offering pathways to develop and share content across its diverse audio platforms. Additionally, influencers from iHeart’s radio and podcast networks will benefit from Whalar Group’s cutting-edge creative services, advanced technology, and social insights, allowing for real-time content adaptation.

“As brands look to enhance connections with their audiences, our collaboration with Whalar presents an opportunity for advertisers to engage our listeners meaningfully,” iHeart Influencer Network President Greg Ashlock said in a news release. “We’re excited to leverage Whalar’s social expertise across our audio platforms to support both creators and advertisers.”

Neil Waller, Co-CEO and Co-Founder of Whalar Group, added: “Audio resonates deeply with creators and their communities, offering unique avenues for expression and connection. Together with iHeart’s unmatched reach, we’re poised to elevate storytelling and integrate it further into the Creator Economy, expanding opportunities for creators everywhere.”