iHeart, SiriusXM Pact With Health Care Platform.

Healthcare demand-side platform DeepIntent has struck a deal with iHeartMedia and SiriusXM which will expand the company’s HealthFirst media suite with a just-released audio package to give healthcare advertisers access to digital streaming at scale. 

With curated content from both audio companies and other sources, the package is “designed to maximize campaign performance by connecting brands with patients and providers during high-attention, screen-free moments,” DeepIntent’s release says. “With high attention and low ad avoidance, digital audio delivers uninterrupted exposure that builds contextual and emotional resonance, reinforcing messaging across channels.”

According to an analysis from DeepIntent, nearly 70% of healthcare providers are reachable through the HealthFirst audio package's premium inventory. In addition to optimized inventory from iHeart and SiriusXM, the package offers patient and provider reach, fast and easy setup for impactful campaign launches, and fraud-free supply aligned with the strict standards of pharmaceutical advertising.

“Audio is rapidly emerging as a powerful complement to omnichannel strategies, offering both scale and unique moments of attention,” DeepIntent Founder and CEO Chris Paquette says. “By bringing our HealthFirst framework to premium streaming audio, we're giving healthcare advertisers a powerful way to drive outcomes with patients and providers through one of the most resonant, high-growth and high-performing channels in digital media.”

iHeartMedia Health SVP John Lilliquist adds, “iHeartMedia is thrilled to be a leading partner in DeepIntent's new HealthFirst Audio Package. This launch reflects the growing demand for audio as a trusted and high-performing medium in the pharma space and will bring healthcare brands the precision, quality, compliance and scale they need to reach their audiences. This next phase of our partnership unlocks new opportunities to activate premium patient and provider audiences against premium inventory, and we're excited for what's ahead.”