iHeartMedia enters into a multi-million-dollar commercial marketing partnership with Zigazoo, operator of the youth-focused social media networks “Zigazoo 13+” and “Zigazoo Kids” (under 13).
Under the agreement, the companies will partner on opportunities incorporating iHeartMedia’s music and podcasting offerings and Zigazoo’s content. Additionally, iHeartMedia will launch a big national campaign across broadcast radio, podcasts, digital, social, and live events to drive awareness of Zigazoo’s social networks.
Zigazoo’s investors include the NBA, Jimmy Kimmel, Serena Williams, and the D’Amelio Sisters. Guests that have appeared on the platform include Dave Matthews, Ludacris, and Jojo Siwa.
“Welcoming iHeartMedia as a strategic investor and partner marks an inspiring new chapter for Zigazoo,” CEO and Founder Zak Ringelstein said in a release. “We understand how the power of music brings families together, and we are excited to lead the next generation on that road of discovery.”
Joe Robinson, President of Corporate Development and Ventures at iHeartMedia added, “Our values at iHeartMedia include innovation and curiosity, and Zigazoo has created a hub where those values take precedence around the globe. Our goal is to continue to create deep and engaging relationships with audiences through audio and human companionship, and this partnership will allow us to tap into where the human experience starts.”