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Heavy Radio Listeners Have Plenty of Brand Conversations. Which Do They Like to Talk About?


Word-of-mouth is a powerful purchase influencer, said to drive almost one-fifth of consumer sales. Identifying everyday consumer influencers is important for brands, and as recent research from Engagement Labs and the Radio Advertising Bureau (RAB) reveals, heavy radio listeners have an above-average likelihood to be such influencers.


Read the full story at marketingcharts.com.

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