top of page

Harris-Walz Campaign Turns To Radio, With Rural Voters In Mind.

Writer: Inside Audio MarketingInside Audio Marketing

The Presidential campaign of Vice President Kamala Harris and Minnesota Gov. Tim Walz are targeting rural swing-state voters via a new radio ad.


The ad, reports Gray Television affiliate WLUC-TV6, focuses on Walz’s rural roots and comes as Democrats try to cut into a Trump stronghold: rural voters. According to AP VoteCast, Trump won rural voters nearly two-to-one in 2020.


In the key swing state of Michigan, which President Biden won in 2020 by just 154,188 votes — out of more than 5.4 million cast — the Harris-Walz campaign says the new spot will land at 70 rural radio stations. It is expected to reach more than 300,000 likely voters who don’t live in Lower Michigan’s metropolitan areas.


“The Harris-Walz campaign is making a real commitment to rural communities,” Matthew Hildreth, Harris-Walz Director of Rural Engagement, said in a statement. “We’ve had organizers and offices in these areas for the better part of a year, building community relationships and hearing from voters about the issues that matter to them — from small business and agriculture to broadband and healthcare. Both Vice President Harris and Governor Walz hail from large agricultural states. Governor Walz grew up in a rural town and represented a rural district in Congress. They both understand that rural voters are the foundation of our country, and they want rural voters to know that they have a home in their campaign — that is fundamentally about patriotism, freedom and opportunity.”


WLUC’s report notes that former President Trump carried 14 of the 15 counties of Upper Michigan in 2020.

 
 
 

Comments


bottom of page